References
Edwards, Steven M., Hairong Li, and Joo-Hyun Lee. 2002. “Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads.” Journal of Advertising 31 (3): 83–95.
McCoy, Scott, Andrea Everard, Peter Polak, and Dennis F. Galletta. 2007. “The Effects of Online Advertising.” Communications of the ACM 50 (3): 84–88.
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