Marketing psychology

2017-04-27 — 2017-05-29

Wherein tactics of persuasion are examined, with privacy intrusions and behavioural-economics nudges considered, a supermarket’s prenatal-targeting case is reported, and randomized trials by Swayable are described.

Bayes

hidden variables

hierarchical models

machine learning

networks

probability

regression

statistics

wonk

Lots of stuff, especially at the intersection of privacy and behavioural economics and clickbait bandits.

Here are some links I return to.

How online shopping makes suckers of us all.
🏗 The notorious, although ambiguous, case of the supermarket finding out someone is pregnant before her family and using it in marketing.
Swayable: RCTs for marketing campaigns via ingenious audience recruiting network