Media virality

Strategic modelling for content creators



Hey check out this tiktok

Contagion of ideas and opinions is particularly well studied in the case of media. I know a bout about this, thanks to my own masters thesis.

For a deep dive, why not excavate the references in the ANU Computational Media Group which does an excellent job in this realm?

References

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Aral, Sinan, Lev Muchnik, and Arun Sundararajan. 2009. “Distinguishing Influence-Based Contagion from Homophily-Driven Diffusion in Dynamic Networks.” Proceedings of the National Academy of Sciences 106 (51): 21544–49. https://doi.org/10.1073/pnas.0908800106.
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