Media virality

Strategic modelling for content creators

Hey check out this tiktok

Contagion of ideas and opinions is particularly well studied in the case of media. I know a bout about this, thanks to my own masters thesis.

For a deep dive, why not excavate the references in the ANU Computational Media Group which does an excellent job in this realm?


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Barnett, Lionel, Adam B. Barrett, and Anil K. Seth. 2009. “Granger Causality and Transfer Entropy Are Equivalent for Gaussian Variables.” Physical Review Letters 103 (23): 238701.
Bessi, Alessandro. 2016. “On the Statistical Properties of Viral Misinformation in Online Social Media.” September 29, 2016.
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Dodds, Peter Sheridan. 2017. “Slightly Generalized Generalized Contagion: Unifying Simple Models of Biological and Social Spreading.” August 31, 2017.
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Gomez-Rodriguez, Manuel, Jure Leskovec, David Balduzzi, and Bernhard Schölkopf. 2014. “Uncovering the Structure and Temporal Dynamics of Information Propagation.” Network Science 2 (01): 26–65.
Gomez-Rodriguez, Manuel, Jure Leskovec, and Bernhard Schölkopf. 2013. “Structure and Dynamics of Information Pathways in Online Media.” In Proceedings of the Sixth ACM International Conference on Web Search and Data Mining, 23–32. WSDM ’13. New York, NY, USA: ACM.
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Jakesch, Maurice, Kiran Garimella, Dean Eckles, and Mor Naaman. 2021. “#Trend Alert: How a Cross-Platform Organization Manipulated Twitter Trends in the Indian General Election.” April 27, 2021.
Khim, Justin, Varun Jog, and Po-Ling Loh. 2016. “Computationally Efficient Influence Maximization in Stochastic and Adversarial Models: Algorithms and Analysis.” November 1, 2016.
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Kong, Quyu, Marian-Andrei Rizoiu, Siqi Wu, and Lexing Xie. 2018. “Will This Video Go Viral? Explaining and Predicting the Popularity of Youtube Videos.” Companion of the The Web Conference 2018 on The Web Conference 2018 - WWW ’18, 175–78.
Kong, Quyu, Marian-Andrei Rizoiu, and Lexing Xie. 2020. “Modeling Information Cascades with Self-Exciting Processes via Generalized Epidemic Models.” In Proceedings of the 13th International Conference on Web Search and Data Mining, 286–94. WSDM ’20. New York, NY, USA: Association for Computing Machinery.
Liu, Ka-Yuet, Marissa King, and Peter S. Bearman. 2010. “Social Influence and the Autism Epidemic.” American Journal of Sociology 115 (5): 1387.
Pinto, Julio Cesar Louzada, and Tijani Chahed. 2014. “Modeling Multi-Topic Information Diffusion in Social Networks Using Latent Dirichlet Allocation and Hawkes Processes.” In Proceedings of the 2014 Tenth International Conference on Signal-Image Technology and Internet-Based Systems, 339–46. SITIS ’14. Washington, DC, USA: IEEE Computer Society.
Ribeiro, Manoel Horta, Raphael Ottoni, Robert West, Virgílio A. F. Almeida, and Wagner Meira. 2019. “Auditing Radicalization Pathways on YouTube.” August 22, 2019.
Rizoiu, Marian-Andrei, Timothy Graham, Rui Zhang, Yifei Zhang, Robert Ackland, and Lexing Xie. 2018. “#DebateNight: The Role and Influence of Socialbots on Twitter During the 1st 2016 U.S. Presidential Debate.” May 16, 2018.
Rizoiu, Marian-Andrei, Swapnil Mishra, Quyu Kong, Mark Carman, and Lexing Xie. 2018. SIR-Hawkes: Linking Epidemic Models and Hawkes Processes to Model Diffusions in Finite Populations.” In Proceedings of the 2018 World Wide Web Conference, 419–28. Republic and Canton of Geneva, CHE: International World Wide Web Conferences Steering Committee.
Rizoiu, Marian-Andrei, Lexing Xie, Scott Sanner, Manuel Cebrian, Honglin Yu, and Pascal Van Hentenryck. 2017. “Expecting to Be HIP: Hawkes Intensity Processes for Social Media Popularity.” In World Wide Web 2017, International Conference on, 1–9. WWW ’17. Perth, Australia: International World Wide Web Conferences Steering Committee.
Roca, Carlos P, Moez Draief, and Dirk Helbing. 2011. “Percolate or Die: Multi-Percolation Decides the Struggle Between Competing Innovations.”
Saichev, A., and D. Sornette. 2011. “Hierarchy of Temporal Responses of Multivariate Self-Excited Epidemic Processes.” January 8, 2011.
Salganik, Matthew J., and Duncan J. Watts. 2008. “Leading the Herd Astray: An Experimental Study of Self-Fulfilling Prophecies in an Artificial Cultural Market.” Social Psychology Quarterly 74 (4): 338.
Shalizi, Cosma Rohilla, and Andrew C. Thomas. 2011. “Homophily and Contagion Are Generically Confounded in Observational Social Network Studies.” Sociological Methods & Research 40 (2): 211–39.
Sharma, Amit, Jake M. Hofman, and Duncan J. Watts. 2015. “Estimating the Causal Impact of Recommendation Systems from Observational Data.” Proceedings of the Sixteenth ACM Conference on Economics and Computation - EC ’15, 453–70.
Shen, Yanning, Brian Baingana, and Georgios B. Giannakis. 2016. “Nonlinear Structural Vector Autoregressive Models for Inferring Effective Brain Network Connectivity.” October 20, 2016.
Shin, Minjeong, Alasdair Tran, Siqi Wu, Alexander Mathews, Rong Wang, Georgiana Lyall, and Lexing Xie. 2021. AttentionFlow: Visualising Influence in Networks of Time Series.” In Proceedings of the 14th ACM International Conference on Web Search and Data Mining, 1085–88.
Tran, Alasdair, Alexander Mathews, Cheng Soon Ong, and Lexing Xie. 2021. “Radflow: A Recurrent, Aggregated, and Decomposable Model for Networks of Time Series.” In Proceedings of the Web Conference 2021, 730–42. Ljubljana Slovenia: ACM.
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Wu, Siqi, and Paul Resnick. n.d. “Cross-Partisan Discussions on YouTube: Conservatives Talk to Liberals but Liberals Don’t Talk to Conservatives,” 12.
Wu, Siqi, Marian-Andrei Rizoiu, and Lexing Xie. 2019. “Estimating Attention Flow in Online Video Networks.” Proceedings of the ACM on Human-Computer Interaction 3 (November): 1–25.
Yang, Shuang-Hong, and Hongyuan Zha. 2013. “Mixture of Mutually Exciting Processes for Viral Diffusion.” In Proceedings of The 30th International Conference on Machine Learning, 28:1–9.
Yu, Honglin, Lexing Xie, and Scott Sanner. n.d. “The Lifecyle of a Youtube Video: Phases, Content and Popularity,” 10.

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