Hey check out this tiktok
Contagion of ideas and opinions is particularly well studied in the case of media. I know a little about about this, thanks to my own masters thesis.
For a deep dive, why not excavate the references in the ANU Computational Media Group which does an excellent job in this realm?
References
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Aral, Sinan, Lev Muchnik, and Arun Sundararajan. 2009. “Distinguishing Influence-Based Contagion from Homophily-Driven Diffusion in Dynamic Networks.” Proceedings of the National Academy of Sciences 106 (51): 21544–49.
Barnett, Lionel, Adam B. Barrett, and Anil K. Seth. 2009. “Granger Causality and Transfer Entropy Are Equivalent for Gaussian Variables.” Physical Review Letters 103 (23): 238701.
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