Subculture dynamics

Egregores, superorganisms, memeplexes, coalitions, scenes, fandoms, subcultures, normies, hipsters, sects, and tribes at scale

⚠️ Content warning ⚠️

Comparison of groups here by their structural similarities is not to imply moral equivalence or endorsement of said groups. Groups you like and groups who offend you might both have similar dynamics, and that will be made explicit here.

Many group dynamics things feel like we could handle them from a higher level of coarse graining. Here are some useful tools for thinking about how groups form an maintain themselves.

Red-queen signalling + genres + group dynamics intersect in the dynamics of scenes and subcultures. Also memetics.


Sarah Perry, in Weaponized Sacredness, almost describes this as a control problem, when she discusses Egregores:

A smart [egregore] would keep its component humans in the zone of maximum productivity, not demanding too much from them, nor allowing them to slack off (producing nothing for the glory and amusement of the egregore and anyway perhaps feeling bored and useless).

I like this metaphor, as it inspires us to think about what the feedback systems that are in place are configured to do.

Voice and exit and adverse selection

Exit, Voice, and Loyalty (Dowding 2016; Hirschman 1970) is an interesting lense to examine about people’s use of movements and identities. TODO: examine in the context of schumpeterian creative destruction, and of adverse selection of who remains in a category.

Warrens, Plazas and the Edge of Legibility addresses The Evaporative Cooling Effect.

Communities of last resort

DRMacIver: Ladders between communities discusses this, and I think it is worth thinking about under the banner of emancipating my tribe.

Fostered by the internet

Thou Profoundest Hell - Adam Elkus

If you want to make a certain kind of impressionable person miserable for life, you give them something that will make them feel superior to others without actually raising their status in the world. The cognitive dissonance of feeling better than the “phonies” but watching the phonies thrive is a recipe for wild mood swings, self-loathing, and raw toxicity. Welcome to hell. A hell mostly of one’s own making, but nonetheless as punishing and painful as anything out of Milton or Dante. And like a lot of things these days, the portal to this nightmarish dimension is the Internet.

[This place] fits a general pattern that is, unfortunately, discernible in specialist communities that flock to particular consumer products, political movements, technical tools, and many other similar things. People watching these communities will often be astonished by the way they move almost seamlessly from arrogant euphoria to deep and dark depression. Every victory is a decisive rout, every defeat is proof that the world is ending. …

This place merges the elitism and snobbery of Tarver’s Lisp hackers with the parochialism of rural villages. The people with optionality start to trickle off, and the people who remain are true believers and those who have no future outside the community. The dead-enders alternate between repeated collective rageouts against the external world and internal infighting. Initially the anger, frustration, and gloom is directed towards the outside world. Then inevitably the internal backbiting begins once “our tribe against the world” fails to become a unifying device that staves off the internal entropy building inside the community.

It is both intensely cynical and intensely romantic. It often suspects the worst about the “normies” but nonetheless at least subconsciously craves their approval. It sees the world as a hollow, desiccated shell but nonetheless has a childish faith somehow in particular objects of fixation and aesthetic attitudes. It is a machine for generating not only self-doubt but also self-fulfilling prophecies of rejection. And it comes equipped with the convenient fallback of “I never wanted your love anyway!” when rejection, in fact, occurs. Even if this fallback may not really express what is actually desired at heart. At the end of the day, it manages these contradictions by eschewing practical action in favor of elaborate expressive displays.

Subcultures of note

  • Social Justice. e.g. Emma Sarappo, How Tumblr Taught Social Justice to a Generation of Teenagers.

  • Queer rap

  • MRAs

  • Mark Greif, 2010, what was the hipster?:

    Indeed, the White Hipster—the style that suddenly emerged in 1999—inverted Broyard’s model to particularly unpleasant effect. Let me recall a string of keywords: trucker hats; undershirts called “wifebeaters,” worn alone; the aesthetic of basement rec-room pornography, flash-lit Polaroids, and fake-wood paneling; Pabst Blue Ribbon; “porno” or “pedophile” mustaches; aviator glasses; Americana T-shirts from church socials and pig roasts; tube socks; the late albums of Johnny Cash; tattoos.…

    These were the most visible emblems of a small and surprising subculture, where the source of a priori knowledge seemed to be nostalgia for suburban whiteness. As the White Negro had once fetishized blackness, the White Hipster fetishized the violence, instinctiveness, and rebelliousness of lower-middle-class “white trash.”


Contrarian dynamics

Barber pole dynamics, early adopters, etc. See Red-queen signalling, stroppiness.

Norms within


Aesthetics of

See timeless works of art.


Gwern, The Melancholy of Subculture Society has a festival of this kind of thing in the footnotes. Segmentation faults: how machine learning trains us to appear insane to one another.

A Cyclic Theory Of Subcultures

David Chapman’s Geeks, MOPs, and Sociopaths In Subculture Evolution is rightfully a classic, but it doesn’t match my own experience. Either through good luck or poor observational skills, I’ve never seen a lot of sociopath takeovers. Instead, I’ve seen a gradual process of declining asabiyyah. Good people start out working together, then work together a little less, then turn on each other, all while staying good people and thinking they alone embody the true spirit of the movement.

I find Peter Turchin’s theories of civilizational cycles oddly helpful here, maybe moreso than for civilizations themselves.


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